This is an independent informational site. It is not affiliated with Sofie Van der Stee, Sofie Biondo, or the entity Biondo Studios.

Public Identity Disclosure: Sofie Van der Stee (aka 'Sofie Biondo') and the Biondo Studio Trademark.

This page serves as an informational resource for clients and partners to distinguish between the original Biondo Studio (est. 2003) and a more recent entity named Biondo Studios (est. 2020) operated by Sofie Van der Stee (aka 'Sofie Biondo').

Sofie Biondo & Biondo Studios | Official Brand Identity Disclosure

Sept 13, 2021

Sofie Van der Stee registers Benelux trademark for "Biondo Studios" 4 days later, in direct response to the cease and desist notice from official Biondo Studio. This action is documented evidence of bad-faith intent to circumvent the original trademark holder's prior rights.

However, being the "first to file" in Benelux, or any specific region does not grant immunity when the filing was executed with full knowledge of a prior existing brand that works internationally. A designer targeting the same global digital market, cannot claim they were unaware of an (at that time) 18-year-old firm with the exact same name and a large client list (immediately after receiving a cease and desist email.)